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Why is a Customer Reference program important for a company?

There are many different groups within a company that benefit from a Customer Reference Program but generally there are two groups that have the most impact – Sales and Marketing. These are the teams...

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“Things to Think About” for the Reference Professional

#crlp Have you seen customer loyalty changes after a merger or acquisition? “Things to Think About” for the Reference Professional is a weekly blurb to get you thinking. You can find content here on...

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Are You Tattoo Worthy?

Who doesn’t know the “Intel Inside” slogan or the Jack in the Box little cone heads on the antennas of lots of cars. It’s not too rare that you find people driving cars with license plates thanking...

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Start With Turning on the Faucet

I have all sorts of blog ideas stuck in my head and some I’ve even put in draft form, but I just haven’t written a full one in a while. I have time blocked out every evening to write, but every evening...

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The Granny Lesson

My mom and dad have seven grandchildren. Three live in the US and four live in Ireland. The ones who live in the US live relatively close to my parents so they see each other often. The grandkids in...

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Science vs. Art…or both

I recently spoke to a few members of a Marketing team and although they had great Marketing ideas, they had trouble getting adoption from their Field and Channel Marketing teams. They couldn’t figure...

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